Fundraising can often be a difficult and time-consuming task, even if the cause you're earning money for is a worthy one. With so many charities and other causes requesting funds from the public and other benefactors, making sure your name stands out from the crowd can be a challenge - which is where bespoke fundraising ideas can put you ahead.
Rather than relying on the same fundraising ideas as everyone else, injecting your promotional campaign with a little creativity and ingenuity can lead to highly effective results. Whether you organise a fun event to raise money or distribute unusual and eye-catching products at trade fairs and out on the street, you can make sure your name and brand are thought of warmly by the public through creating strong, positive associations.
Many charities arrange outdoor events such as runs and walkathons, where participants can hand out sponsorship forms or pay a set fee for taking part. However, you can make your running event go with a bang by injecting a little fun into the proceedings - such as inviting runners to wear fancy dress costumes. Fun runs are a great way to attract people to events they otherwise might not have taken part in, and with a focus on the enjoyment of the race, rather than winning, it could prove even more successful at raising funds for your cause.
Inexpensive promotional products are another tried and tested method of raising your charity or company's profile, especially when chosen wisely. Distributing flyers and leaflets may help to inform interested people about the work you're doing, but you're unlikely to gain many new supporters through such unexciting ventures. By contrast, giving away free promotional items that have a practical use - such as promotional pens, umbrellas and items of clothing - could see your name being spread far and wide as these items are used or worn on a daily basis.
Promotional products don't have to be so formal though, and you can be just as original when choosing items to hand out in the street or at events. People will tend to be more attracted to unusual or quirky items that also have a function, making ideas such as promotional stress balls clear winners. By featuring your charity or company logo prominently and in an attractive design, you can ensure that those who take away your items will be acting as advertisers for your brand, as other people see them using your promotional products.
Paul Buchanan writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.