Ask many women about their hair care products, and you're likely to be starting a fairly lengthy conversation. You'll be learning about gels, shampoos, rinses, and all of that kind of thing. However, what you should be paying special attention to is the way that the women talk about their tools.
Creams and rinses are one thing, but tools are a whole other ball game. With the right tools, hair can be completely transformed. Curly hair can be straight, limp hair can be full, and straight hair can be crimped. Thus, women are usually quite particular about their hair tools.
One manufacturer has grasped this more than others and moved to corner the market on limited edition hair tools. The GHD hair straightener has proven time and time again that women will pay more for a premium, limited edition product. They will even fight for the privilege of buying such a tool, and fight downright viciously too!
As a result, the GHD hair straightener has been issued in a series of limited edition versions. These premium offerings set themselves apart from the pack by providing luxurious design touches, special carrying cases, and extensive guarantees. This helps to offset the high asking price, which is upwards of 100 British pounds.
The process of offering a limited edition straightener began with a desire to be charitable. The first GHD hair straightener offered as a limited edition was pink, to help raise money for breast cancer research. Although it seems a bit crash to point this out, the breast cancer awareness products are usually top sellers for firms, so this was a great way for the company to get the public used to limited editions and test the suitability of the sales package.
It was a smash hit! This prompted copy cat product offerings from other top hair care tool makers, but there wasn't anyone who was offering the same kinds of quality as GHD. For their next entry into the market place, they issued a GHD hair straightener it white or black, offering it as PURE or well, not so pure. Women loved the insinuating tone and snatched it up in droves.
The latest straightener offering is in leopard print, and just called RARE. Clearly GHD is not done working this market, and other retailers are really taking note. RARE is out of stock, and knock off versions are appearing at boot sales around the British countryside as women folk to get them. After all, given the power of the hair tool, it is no mystery why women will do almost anything to get their hands on one!