Recently, the reporter learned from the Guangzhou States United States, April 10, the consumer with relevant documents, to China
Unicom Guangzhou, China authorized the U.S. store, handle 186 numbers business of China Unicom 3G network, promised to use 96 yuan / month or more packages, and 12 months in the network, which can be 5 to 6 off the price, buy
Nokia , Motorola , LG and Sony Ericsson's 3G mobile phones.
Industry analysis, " Home Appliances Store + operator + phone makers, "the sales model, the reconstructed current mobile phone retail environment. Appliance stores and operators and consumers can enjoy the good, the pros and cons of mobile phone manufacturers and recent painful may be the only The traditional phone chain stores.
Gome "spoiler" 3G Mobile 5 discount sale
According to general manager of Guangzhou GOME
high clustering told reporters this week began six, Tianhe store in the country the United States, Victory Shop, China Square, off the village shop, several shops, Sino Plaza stores, 18 to 55 years of consumption I shall present a real and effective "second generation" ID card, household and bank cards, apply for China Unicom's 3G network business 186 numbers and promised to use 96 yuan / month or more packages, and 12 months in the network, which can be 5 to 6 off the price, to buy Nokia, Motorola, LG and Sony Ericsson's 3G mobile phones.
"Involved in activities involving the first four brands 8 models. Participate in brand Nokia, Motorola, Sony Ericsson, LG and other brands selling model line." Higher cluster, said the second batch will include
Samsung , Dopod and other mobile phone brand. And, before the 5.17 telecommunications, Guangzhou country's 43 U.S. stores will be similar activities.
To industry sources, 3G cell phone consumer is no longer the era of single bare metal sales, and business operators is the trend of bundling. 5 off the purchase will break the existing market patterns, changes in consumption patterns of existing mobile phone market.
Multi-Game 5 to 6 fold cheap how to achieve
3G handset prices straight down to half, but also allow mobile phone makers "willing", how to achieve this price? "At this price sell phone I do not make money, yet lost." Higher cluster to the press with respect, Guangzhou, China the United States rely on the operator's marketing subsidies (including the development of 3G new user) can achieve profitability, the key is for each to develop a new 3G users The user data is a country the United States root out the basis of user requirements. "This plan does not state the U.S. deficit." Higher clusters that "broken market" action to identify areas of the country the US's position in mobile phone sales.
Guangdong Unicom is even more urgent need for an influential sales channels to help their development
WCDMA Users. High cluster, said country after the United States have to cooperate with Guangzhou, put 186, recognized the sincerity and strength, so Guangzhou, Guangdong, China Unicom has promised the United States the "exclusive" cooperation, "the minimum 96 yuan / month, China Unicom's 3G charges are not cheap Therefore, only the joint development of a strong need Road. " Difficult to understand is that mobile phone manufacturers. 3G mobile phones sold off 5 of its mobile phone market will inevitably lead to price system disorders, and other sales channels blocked full price sales. "In fact, like Motorola and Sony Ericsson are hoping to turn over 3G mobile phones, especially the latter the current WCDMA 3G mobile phones are all standard. Therefore, the two mobile phone manufacturers to increase market share of consideration, will be readily promised cooperation. The hard part is Nokia and Samsung. "industry analysts said. In this regard, the high cluster, said the network activity time requirements, and the price of 5 discount cell phone is not very cheap, and main attack is in the high-end users. "If Motorola, Sony Ericsson and so on to win, afraid of Nokia, Samsung are not active?" One to be detonated, affected the whole industry.
Most troublesome issues that may be left to the traditional cell phone store. Follow-up or neglected? This is really a big problem.