With the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for clean tech PR specialists.
In evaluating clean tech PR firms or professionals, you should be sure that they possess the ability to:
- Explain complex problems to a skeptical public
- Assist in managing tough environmental conflicts
- Educate the public
- Develop constituencies to support projects and policies
- Research and market environmental technologies, goods and services
In addition, they should make use of a multi-channel approach to getting your company's message out by embracing the following disciplines:
- Marketing
- Advertising
- Reputation Management
- Public Information
- Issues Management
- Media Relations
- Social media skills
- Public Education
- Strategic Planning
Clean tech PR pros have developed specialties and focus on clean technology and the clean-tech supply chain, branding and publicizing products and services that offer promise to a world focused on getting new energy production and conservation solutions developed and deployed. Clean tech PR experts have been enlisted by energy producers such as companies creating energy from wind, photovoltaic, geo- or ocean-thermal technologies to gain the media attention they deserve. At the same time, clean tech PR pros recognize the important supply chain that either helps such companies function or fulfills other critical roles in the production and conservation arenas -- that supply chain is no less deserving of media attention.
The problems impacting our environment are likely to be with us for some time, making this an exciting time for those engaged in clean tech PR.
