The Internet has become an integral part of the modern business world. Companies of all sizes and industries are using the Internet to promote their products and services and interact with their customers. Being on the Web goes far beyond having a website. We must speak the language properly, use the resources available, aggregate content and maximize value to customer relationships, leveraging new business.
Currently there are millions of people doing searches on the Internet, where many of them seek specific services and products, which may be what you are selling.
The process to position your website on top of search engines results pages (SERPs) is called Search Engine Optimization (SEO).
A Search Engine Optimization is a powerful digital marketing tool and has gained much importance in recent times and it has grown very rapidly.
And you might ask : "is SEO different from search engine marketing (SEM)?"
And :"What is best for my business?"
SEO is part of search engine marketing, but SEO is purely involved in making web pages rank high in organic searches. SEM includes other marketing programs like buying banners,links e.t.c.
Search Engine Marketing - SEM
SEM or simply Search marketing is the area responsible for online marketing strategies and techniques involved in generating and increasing traffic from search engines, as well as promotion and brand awareness in the same results. SEO and PPC are different areas of SEM.
SEO or Search Engine Optimization is nothing more than a set of techniques implemented in and out of your site that aims to enhance the presence of a site in the organic search results.