Chinese medicine is a treasure of Chinese civilization, embodied the countless thousands of years before people's wisdom and efforts to form a unique theoretical system and treatment for people's health has made tremendous contributions. Now, with the raising the level of science and technology, people continue to enhance the health needs, combined with economic and social development between the countries in the world are growing closer, Chinese medicine is more and more attention. Thus nurtured and born in the pharmaceutical industry has also been more and more people are good, be regarded as a sunrise industry in the 21st century. So, in such circumstances, China's TCM industry, but also on how best to "go out" in the world "stage" to play a more important role? Focusing on this topic not long ago by the China Trade Promotion Council, Ministry of Commerce co-hosted the "Traditional Chinese Medicine International Development Forum", from the representatives of the parties to a heated debate and discussion.
Potential
The rapid development of traditional medicine, there are four major reasons, first of all, a higher level of world civilization on the social, environmental, psychological and lifestyle ever produced, leading to the concept of human disease and health has experienced drastic changes, relying on a single modern medicine technology has been unable to cope with this complex change, so in recent years, worldwide are exploring changes in the medical model, while the trend of the increasing rise of return to nature, these factors make the international market, Chinese medicine and the growing influence of traditional medicine.
Secondly, with today's world of rising medical costs, the Government has to reduce the burden of public welfare spending, are looking to traditional medicines, increasing the importance of plant medicine, the Western countries in recent years of traditional medicine has been a marked improvement in attitudes.
Third, the modern high-tech involved in the continuous improvement of traditional drugs, gold content, products, safe and effective, and controllable guaranteed, greatly enhanced the confidence of national governments and consumers.
Fourth, in recent years due to the further strengthening of international cultural exchanges, Chinese medicine has been gradually accepted by the community and welcome. According to incomplete statistics, the world (including China), is trained in Chinese medicine Chinese medicine and massage personnel, including about 4.5 million teachers. "This is especially worth mentioning is that, with the EU's" tradition of Drugs Act, "the promulgation of the European market for Chinese medicine, in-depth?? That occupy 40.5% of the world herbal medicine market, big market share, providing a legal basis for Chinese medicine industry should re - look at the prospect of Chinese medicine market in Europe and use it as an opportunity to put the development of Chinese medicine in Europe to a new level ", Zhi-Lin Dong stressed.
Difficult
Despite the huge potential, but for now, China's TCM industry in the international pharmaceutical market position is still low. Zhi-Lin Dong mentioned that although China has the world's most abundant natural medicine resources, production reached 8.5 million tons, the annual exports of Chinese herbal medicine, only 3 billion U.S. dollars. Why in the world market share occupied by so few? The main reason for such aspects:
First, state management, input needs to be strengthened.
2 is a high threshold of technical barriers to become a medical products a huge obstacle to access to Western markets.
Third, almost no one in China Chinese medicine products in the international market to obtain intellectual property rights.
Great potential contrast with the awkward reality, reflecting the internationalization of China's medicine industry in a difficult situation. And how to change this situation, is the forum representatives of the parties the focus of discussion.
Traditional Chinese Medicine & Health Products Import and Export Chamber of Commerce, vice president of Liu Zhang said of Chinese medicine industry, international and specialized organizations, Chamber of Commerce to conduct research that should be divided into three levels of progressively forward. The first level is the Chinese medicine industry to the global sales of products and providing services; second level is the Chinese medicine industry in the global allocation of resources; third level is the traditional Chinese medicine as the medicine into the mainstream of the world's pharmaceutical market, Chinese traditional medicine enterprises and major strategic investments of transnational corporations who co-allocation of resources in the world of Chinese medicine.
Deputy Secretary-General of the World Federation of Chinese Medicine Huang Jian Yin believes that traditional Chinese medicine includes both acupuncture also includes traditional Chinese medicine Chinese medicine, massage and many other ways, so go out for Chinese medicine industry, the model can have two main forms, products trade and trade in services.
He said the World Federation of Chinese Medicine in 2007 conducted a survey in the world engaged in all kinds of Chinese Medicine and Acupuncture Chinese medicine services in at least 20 million people, a rough calculation, annual service value of around 12 billion U.S. dollars. The Chinese medicine exports in 2007 to 1.009 billion yuan, in 2008 to 1.3 billion yuan, the gap is glaring. "As a result, I personally think that Chinese medicine Chinese medicine trade in services is an important driving force to go out. In particular, in the current international situation, in order to promote trade in services trade of Chinese medicine industry should be going out the best strategy for development model . "
For the development of Chinese medicine trade in services, Huang Jian Yin further mentioned that first of all, should make full use of modern scientific and technological innovations, be used in Chinese medicine, information consulting services, tele-consultation and other services to enhance the scale of trade in services; Secondly, it should make full use of China's relatively inexpensive, high-quality labor resources in Chinese medicine, development of Chinese medicine and cultural resources and natural and cultural resources of Chinese medicine into a great power of Chinese medicine services, trading power, which is a strategic vision of entrepreneurs to invest directions;
In addition, depending on location, internal management and other advantages, promoting China's own intellectual property rights and brands, businesses and individuals with strong financial strength and marketing of the units and individuals "go out", not only for the health of people of the world to contribute, but also to ease the domestic pressure on the current employment. "Chinese medicine trade in services is not only the export of medical services and treatment of diseases with drugs, but more importantly is that in the output, display, education, popularize and promote a healthy lifestyle and philosophy. This is being more and more foreigners The recognition of traditional Chinese medicine and thus cause a more extensive health care needs. "
