Promotional badges, lanyards and keyrings which, through the mainstay of many successful business, are very much the unsung heroes of our industry. These traditional items are still favourites for company marketing events, product launches and giveaways.
The promotional merchandise market is an ocean of innovative products that are used by companies - large and small as valuable promotional tools. Some of these products, such as pens, badges, lanyards and diaries are often in the spotlight as the more traditional items and are hugely successful. Like other areas of the industry, badges, keyrings, magnets, pens and lanyards have been through significant market developments over the past few years, both in terms of product productions and client requirements.
Taking a snap shot of the market as it stands at the moment, popular items range from the traditional button badge to the eco lanyards. In history of the badge production, are always looking at ways to keep badges fresh and adapt to the badges. In terms of popular products, sizes 25mm and 57mm button badges are best selling badges year on year. Pin badges also offer good quality at affordable price. Pin badges offer style and finishes to ensure customer has wide choice of finishes. Cloisonne badges are among the best selling pin badges. Cloisonne badges are die stamped in copper to a customers own unique design and shape, providing them with the crème de la crème of badges.
Soft enamel badges are also very popular as they offer affordability to end users. With this method the design is etched or stamped on to brass or iron metal and soft enamel is then applied in the recessed areas. Alternatively, these areas can be left colour free for a more metal traditional effect.
Button badges are by far the most common and instantly recognisable badges, mainly because majority of us have worn one or two in our life time.
Lanyards are also good sellers and quite possibly one of the fastest growing lanyard types in the industry is Earth Friendly Lanyards. With the emphasis being green and kind to the environment being more important than ever, our eco lanyards are a good way of helping with this global issue. Eco friendly lanyards are all bio degradable and made from recycled yarns and bamboo.
Products such as magnets and keyrings have a firm place in the promotional merchandise market as a cost effective and popular promotional tool for a range of companies from car manufacturers to corporate banks.
The range of keyrings available in unimaginable and include an option for digital print inserts, making them much more cost effective and giving the customers even more choice in their purchasing decisions. Plastic keyrings are produced using injection moulding machinery, which enables us to offer a large variety of different shapes and sizes, as well as an expanded range of recycled plastic colours. All plastic keyrings are now can be made from recycled plastic material, which includes recycled CD cases and plastic waste and packaging.
Smaller promotional items such as magnets and keyrings, are successful sellers in the industry and are well known for selling creative gifts.
During the current economic climate, more and more businesses are looking for promotional items that work hard for their business but that are above all cost effective. While some might say this area of the market is perhaps the more traditional area, it is one such area where companies are constantly producing new and competitive products. Companies are recognising that not only do their products need to work harder to gain business, but they need to be fresh and in many cases be green conscious. We have discussed how traditional favourites such as the button badge are developing with child-friendly clips, how lanyards are being produced using eco-friendly materials and methods and how companies who are supplying their products in the UK are passing on savings to their customers.
Traditional does not mean old fashioned certainly in this area it means expanding on firm favourites and building on their reputation and success.
FT Promotions Promotional gifts and corporate gifts supplier. http://www.ftpromotions.co.uk