The website of a company is one of its most important assets when it comes to generating revenue. After all, it is more than likely to be the first point of contact for your customers when they are looking for your services. Your website needs to look professional as first impressions are important, and impressing the customer with a well-designed site can be half of the battle when you are trying to win business from the client. As well as making your website look good it also needs to have a concept behind it so the users can see you are forward thinkers and can think outside the normal box. This may involve you redesigning your website so that you can get across your professional approach to the customer. As well as displaying your professional approach you need to make sure that your website shows your marketing message in a clear way.
Another point to consider when designing your website is that you should look at the ordering process and ensure that this makes it easy to purchase products from your website. This will involve you performing conversion optimisation on your website before it is designed so the ordering points are clear and easy to find. This type of targeting, like adding conversion points to the site, is a key way to increase the amount of revenue that is generated.
Although it is important to have a well-designed website that has clear conversion points you need make sure that people are able to find your website in the natural search results. This is where search engine optimisation comes in, and building up the authority of your website in Google. When you are designing your website you need make sure that you consider all the elements of SEO, as getting this wrong at the design stage can end up costing your company a lot of money in the long run. Building your website for SEO is not just about setting it up correctly; it is about making sure that you are targeting the correct keywords on your website. This is because the industry terms your company may target may not be the terms the consumer is searching for.
When picking what keywords your company wants to target you need to consider how difficult it may be to get a high ranking for these keywords. This is why you make sure that you have long term and short term keyword targets. This may involve you creating a landing area one of your longer tail keywords so that you get the short term results you need to grow. This can be difficult to do as everyone would love to rank for the industry term that is very competitive, but not many achieve this.