The process usually goes like this. You start by acquiring a web presence by having a website. Some people take months just to setup a website. Once your website is live, you start promoting it and traffic starts to rise. With traffic, it's inevitable that you start making sales. So what happens when you start making sales? You find yourself busy with customer support and fulfilling orders.
For some time, this process repeats itself. After a few months, you find that you are earning the same amount of money month after month. So what went wrong here? You have hit a plateau. In other words, your current business setup only allows you to earn this amount of money each month. In order to reach the next level of your business, you need additional help. The solution is to outsource.
Sure, outsource adds to your business expenses upfront. But when you outsource, you free up your own time. You may then decide to use your time on something else. The problem is that you have been spending all your time running the business. So no one is doing the job of growing the business. When you outsource, you are essentially buying back some of your time. You may then take on the role of "driving" your business. Someone needs to be responsible for growing the business, and the best person to do that is you.
You don't have to let go of everything all at once. Usually, when you start outsourcing, you still need to train your new hires so that they know what to do. For instance, if you hire a web developer to take over all the development work, you have to spend time communicating your needs to the developer. Make a list that contains all the tasks that you are going to outsource. Some of these tasks may include web development, customer support, content generation, etc.
You can also choose to outsource tasks that you are not familiar with. For instance, you are better at marketing, but you can't code very well. So you let your web developer handle all the coding for you while you focus on marketing. You get much better results, in a shorter amount of time.
You can outsource work to individuals or firms. When you find a Company or individual who can do good work for you, always try to use back the same company. Talented people are always hard to come by!
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